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Christophe Dubois


Hailing from France, in 1994 Christophe moved to South Africa and opened a French restaurant in Pretoria which became enormously successful. The restaurant won several national awards,  including the Platinum Diners Club Wine List Award and the Platinum American Express Award, and also appeared in "Eat out Magazine" several times as one of the Top Ten Restaurants in SA.

After 15 years in the restaurant trade, Christophe decided it was time for a change and moved to the Cape.

It was here that he embarked on the challenge of distributing specialized frozen bakery products from Europe into the retail sector in South Africa.

After spending significant time on researching the potential market, he decided it was time to do it for himself and teamed up with the best in this sector. In mid 2017, he partnered with the Aryzta Group (worldwide leaders in Frozen Bakery products)  and the first shipment of the Hiestand brand arrived on our shores. Hiestand is the largest FTO Bakery (Freezer to Oven) in Switzerland.

 Christophe's motivation is to introduce these exceptional bakery products into Food Services' and Retail Companies at National and Regional level by providing an alternative, affordable solution to the current FTO products the South African market has come to expect, with the best the market has to offer in this fast-growing sector.

 In the past year, Christophe's experience and dedication have secured national contracts with reputable companies from within SA and abroad.

" My aim is to dedicate my passion for excellence to our retail market by offering an alternative solution to what is offered by established competitors. This is being done by providing a top-quality affordable product, and service that is tailored to meet the needs of the end market."

 Christophe Dubois

"Our motivation is to introduce these exceptional bakery products to the Food Services and Retail Companies at National and Regional level. We offer a highly competitive alternative to the current FTO products on the South African market. Our top quality products and Distribution Services are tailored to not only meet the needs of the end market but set us apart from our competitors. Thus far, our dedicated team have secured several national contracts and received recognition as the Leading Southern African Importer of Hiestand branded products."


Micha-eel Petersen

Office Administrator

The newest team member will take care of your orders as if it was his own. With dedication and commitment to quality service, Mikha-eel fills the position of Office Administrator.
Office: 0215510759

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